In March 2024, Google released a core update that shook the algorithm, punishing many marketers who scaled their domains with AI-generated content. There's a specific reason this happened, and it's a good thing for true niche leaders who want to still scale with AI, but not in the way many are lazily doing it.
It's hilarious to see what marketers are filling their site with - no wonder Google had to block the indiscrimitate use of AI. And they are completely de-indexing many sites, not just downranking them.